Yet again, we have had the pleasure of connecting a clothing brand with a band. Bestseller’s brand, Selected, came to us, as they needed a more authentic and raw expression. We connected Selected with the hyped Danish rock band Go Go Berlin.
A strategic partnership arose, and the corporation resulted in band merchandise of high quality as well as content for Selected’s look book. Selected created two different t-shirts printed with Go Go Berlin’s logo and a picture of the five rock ’n roll boys, which were sold, among others, on the band’s extensive tour. Selected created their look book with Go Go Berlin as models, making it possible incorporate them as an essential part of their B2B marketing.