We have had the pleasure of working with the Bestseller brand, ONLY. The cooperation started when ONLY needed a proper music identity for a promotional video on their spring 2013 collection. Through our music supervision, we found the perfect match in the Danish electro-soul singer MØ, who at that time was predicted a great future in the music business.
We added MØ’s track “Pilgrim” to ONLY’s beautiful video, portraying a sunbathing Jessica Hart in Mexico’s picturesque and sunny surroundings. All this combined created the flirtatious, cool, and relaxed universe that ONLY wanted the video to establish.
Ever since ONLY released their video with tunes from MØ, the Danish artist’s popularity has risen fast both inside and outside of Denmark. She played at SXSW 2013 as well as several Danish festivals that summer. Her single “Pilgrim” has aired extensively on Danish and European radio. ONLY’s promotional video is available on their website and is a permanent part of their look book.