The Danish online shopping site, Nicehair.dk, has grown to become one of the biggest online shops in Denmark. With great success, Nicehair.dk provides beauty products for the Danish people. Now, the brand has got its own sound. As part of a bigger music strategy, we found the music for Nicehair.dk’s promotional video.
We teamed up with the Danish artist, Lydmor, whose track “New Cars and Babies” was just the right match for Nicehair.dk’s new sound beautifully supporting the video’s visual expression and concurrently matching the brand’s target audience. The video has already been shown on several channels; over 60.000 views alone from Facebook, including exposure on the Danish TV channel TV3. We represent this corporation with much pride.