No one should go home with only half the concert experience because of drugs or alcohol! It’s too bad for the music and too bad for the experience. This is why Dansk Live, Sundhedsstyrelsen and Roskilde Festival launched the campaign Music Against Drugs – emphasizing that you only experience half when you’re influenced by drugs or alcohol.
The campaign evolves around a series of quotes, where some of the letters are missing. This was done in order to emphasize that you will not have the full concert experience if you are under influence of drugs. People voted on the quotes and the six winners appeared on the PR and campaign material.
Knowtheirname was asked to make this years campaign video, that is artist involvement, choosing and clearing quotes, doing the speak, writing and recording the background music.