Jeweltime is a new collaboration of more than 30 independent Danish jewellers and watchmakers. Common for them is the desire to make buying jewellery and watches a personal and memorable experience.

To promote Jeweltime at Christmas, the agency Gehør made a viral commercial video. Knowtheirname was hired to make sure that the sound universe supported the flirty and sensual feeling of the video. We cleared the old classic ‘Big Spender’ and produced a modern version of the track – played out by the same musicians who perform in the video.

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