Ingvard Christensen stands for design and manufacturing of quality furniture for generations. They were looking to not only increase awareness of their brand, but also to attract a younger target audience who were passionate about great decor.
The online campaign we created for them brought creativity, design and dialogue into focus, by encouraging social media users to share the home decor solutions they were most proud of, using the hashtag #deldithjem. The campaign particularly targeted the Lyngby area, where one of the brand’s four stores is located.
The campaign succeeded in inspiring many users to share their innovative and stylish home solutions, whilst giving the brand a ton of organic exposure.